Case Study · Gym & Coaching Brand

Kings Hands Boxing Club

A Stonewood, WV boxing gym that ran on Facebook and word of mouth. Today it has its own domain, sells memberships and day passes directly, and its owner has come back for a second project. Below is his account of the change, in his words, published with his permission.

Launching my website has been a game-changer. Before, directing clients to Facebook was clunky and confusing due to duplicate names. Now, I can share a single link with confidence, knowing my clients are getting the right information instantly.

Ronnie Hall

Owner & Head Coach, Kings Hands Boxing Club

Rated 5 out of 5

Visit kingshandsboxing.com →

Answered by the client, not written by us

What Changed

One link, instead of a search that turns up the wrong gym.

We asked Ronnie two questions: how people found him before, and what is different now. The columns below are drawn from his answers.

Before

✗Found through Facebook and word of mouth only

✗Duplicate pages under similar names — people landed on the wrong one

✗Sending someone to the gym online was, in his word, “clunky”

✗No single place that held the schedule, pricing, and location

✗Nothing to hand a prospective member except a page they had to find

→

After

✓One link he can share “with confidence”

✓His own domain — no competing pages, no ambiguity

✓Clients get “the right information instantly”

✓Memberships and day passes bought on the site itself

✓A free first class the gym can hand out as a real ticket

What We Built

A room, not a template.

Kings Hands already had a strong identity — the crest is Ronnie's own tattoo flash and predates the site. The build was designed around it rather than over it.

Six pages, custom designed

Hand-coded around the gym's real materials — steel, canvas, and the hex lighting that is actually in the room. No template, no theme.

His own domain

kingshandsboxing.com, registered and configured for him. This is the piece that solved the duplicate-Facebook-page problem outright.

Payments, live on the page

Membership tiers and a drop-in day pass sell directly through the site, paying into the gym's own account. No third-party booking platform, no monthly software fee.

A first class free, as a ticket

The gym's strongest offer is a free first class, so it was built as a ticket that tears along its perforation — an object to hand someone, not a line of small print.

A live fight-card countdown

Kings Hands fights. The site counts down to the next card in real time, so the gym reads as active rather than static.

Built to be handed over

Ronnie owns the site and the domain. There is no monthly fee to keep it online and no platform he is locked into.

Where It Stands

The site is doing the job it was built for.

The gym is live on its own domain and taking membership payments through the site. Ronnie rated the project five out of five and said he would “absolutely recommend it.”

The clearest signal is not the rating, though. It is that he came back: Kings Hands is opening a new location, and Ronnie asked us to build the merch shop for the launch. A client returning for a second project is the only review that gets paid for twice.

A²E

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